I've just been watching University Challenge where one of the questions was a picture of the Rebel Alliance logo from Star Wars, and the teams had to identify which sci- fi film it came from. The guy that answered looked very sheepish at having to admit he recognised it and then the team proceeded to cringe their way through three further sci- fi logos. Why are people so embarrased by sci- fi? How did it come by this reputation where it is something to be looked down on? It's not all bad. True- for every 'Empire Strikes Back' there is a 'Phantom Menace' but you could say that about any genre.
The same group of students later went on to answer a question about the game invented by AA Milne and were clearly far prouder of the fact that they knew the answer to this than they were about being exposed as freakish sci- fi geeks.
I live in a world where it is more acceptable to shout 'Poohsticks' on national television than it is to enjoy a particular type of genre.
Bloody students.